Building a Targeted LinkedIn Pipeline for Capital Logistics
by Lambourn Digital
Capital Logistics wanted a reliable way to grow a targeted database of decision makers that matched their ideal customer profile, and start conversations that could convert into quote requests.
Cold email lists were hit and miss, and they wanted a channel that built brand awareness as well as pipeline.
We proposed a structured LinkedIn Outreach monthly campaign that would build a quality network first, then nurture it with relevant content and timely follow ups.
- ICP and targeting: Build a clean database, agree target job titles, industries, company size and locations with the client.
- Connection workflow: Send connection requests from the client’s LinkedIn profile.
- Conversation framework: Short, value led messages that open the door to a quote when the timing is right.
- Content support: Regular company page posts that address common logistics challenges and proof points.
- Reporting: End of each month, share a clear report covering connections sent, accepts, replies and enquiries.
- Compliance: GDPR compliant, sensible send volumes, opt outs honoured.
- Weekly outreach, lists quality checked.
- Personalised outreach messages that reference the targeted industry, never hard selling.
- Coordination with the marketing team so new connections regularly saw Capital Logistics posts in their feed, which kept the brand top of mind.
- A significant increase in accepted connections from key decision makers, which expanded the company network on LinkedIn.
- A steady flow of inbound enquiries and quote requests.
- Improved brand recall among target accounts because connections regularly saw Capital Logistics updates in their feed.
Capital Logistics’ LinkedIn Outreach campaign showed how a structured, consistent approach can build a high-quality database, strengthen brand visibility, and generate real sales conversations. By combining precise targeting, tailored messaging, and steady content support, we turned LinkedIn into a reliable channel for both brand awareness and pipeline growth.
We have worked with Lambourn Digital for more than 3 years, from day one they took a real interest in our business. They have looked after our AdWords, Social Media and Google rankings and helped us generate quality leads each month through LinkedIn Outreach. They tailored the marketing plan for our industry and keep in touch each month with updates and new suggestions. We have no hesitation in recommending them to other businesses.
