Our client came to us with a clear goal: to generate more qualified leads through their website and convert interest into enquiries.
While they had a solid offering, their online visibility was limited, and they lacked strong visual content that matched the quality of their services.
Some of the issues they faced were:
- Low volume of quality leads from digital channels
- Website content not optimised for conversions
- No structured advertising strategy in place
Content Creation
We organised a professional photo and video shoot to help the client build a strong visual presence across their website, ads and social media.
The shoot captured high-quality product and service images, as well as behind-the-scenes footage and content, for seasonal campaigns.
The result was a bank of versatile, branded content that enhanced the client’s online presence and increased engagement across all channels.
Google Ads
We manage ongoing Google Ads campaigns designed to generate high-quality leads.
Our approach:
- Search campaigns targeting high-intent keywords
- Conversion tracking for form submissions, phone clicks and email clicks
- Landing pages aligned with user search behaviour
- Continuous performance optimisation
From Google Ads alone, the conversions speak for themselves:
- 102 form submissions
- 51 phone calls
- 29 email clicks
That’s 182 direct conversions tracked through paid search since January 1st 2025.
Since January 1st 2025:
- Increased organic and direct enquiries.
- Stronger on-site engagement thanks to new photo and video content.
With fresh content and a focused ad strategy, the client now receives a consistent flow of qualified leads and has the tools to convert them.
The team at Lambourn Digital didn't just drive traffic - they drove the right kind of leads. My business has grown in the short few months we have been working together.
