Waveform approached Lambourn Digital with a clear goal: to successfully launch their AIoT Smart Hub in the Irish market.
However, they needed a strategic platform to support distribution, alongside a strong digital presence to drive brand awareness. This required a complete website build, a refreshed logo and brand identity, and a structured LinkedIn strategy including outreach and content creation to connect with potential partners and customers.
A Multi-Channel Digital Marketing Strategy
Starting with their branding, we rebranded a modern logo for Waveform 360.
Next, we moved on to designing Waveform 360’s new website. We integrated key content from their previous site while incorporating fresh material to create a modern, interactive platform. To effectively showcase the AIoT Smart Hub, we utilized high-resolution images, engaging product videos, and downloadable resources that highlight its capabilities. The new website is designed to not only inform but also drive engagement, ensuring potential customers and partners can easily explore the benefits of Waveform 360’s innovative technology.
Brand Refresh
To make the brand more cohesive with its parent company Waveform electrical, we refined the Waveform brand so it’s more aligned with the colours and values.
Website Design & Development
We worked closely with Waveform 360 to transform their website into a sleek, modern, and engaging platform. The old site lacked structure and visual impact, so we introduced a cleaner layout, high-quality imagery, and improved navigation to better showcase their AIoT Smart Hub. Working in real-time with the client, we fine-tuned the design and content to ensure it met their vision.
We incorporated drone footage, on-site photography, and dynamic animations to highlight real-world installations, making the technology more tangible. Clear call-to-actions, quick-fire product features, and industry-specific applications were added to guide users effortlessly. The result is a professional and visually compelling website that strengthens Waveform 360’s digital presence and drives customer engagement.
Brochure Design
Design and production of a new Waveform 360’s company overview brochure, highlighting the AIoT Smart Hub product, in both digital and print version.
Content Creation & LinkedIn Targeted Ads
On-site video shoots at Dublin Airport & other locations, as well as professional graphic design service to promote the company & their activities on LinkedIn to a wider audience.
We managed biweekly LinkedIn posts for Waveform 360, creating targeted captions, animations, and videos to engage their audience. Collaborations with major companies helped expand reach, while performance metrics guided content adjustments. Targeted LinkedIn ads ensured the brand stayed visible to key decision-makers.
- Strengthened branding and positioning within the electrical and renewable energy sectors in Ireland.
- Targeted LinkedIn Ad campaigns to reach decision-makers in their target market of project managers, facility managers & consultants in specific industries such as Irish Rail, Dublin Airport & more.
Partnering with Lambourn Digital has brought our brand & products to a wider audience. Their expertise in web design and social media has enabled us to modernise our operations and expand the reach of our AIoT product. The team’s openness to discussing ideas and strategies has significantly contributed to our success.
