Driving Long Term Digital Transformation & Multi-Channel B2B Growth for
BNR Since 2018
BNR Limited is a premier wholesale distributor of industrial tools, cutting and drilling equipment, abrasives, and safety gear.
Serving an extensive network of trade dealers across Ireland and the UK, BNR’s identity is anchored in three core brand pillars: Power, Performance, and Precision.
BNR required a complete modernise-and-maintain digital strategy. They needed to align their online presence with new visual brand guidelines while retaining their core e-commerce platform, Experlogix.
Operationally, BNR needed consistent multi-channel marketing to support trade sales, ongoing product catalogue maintenance, and a smooth migration away from a restrictive CRM to a simpler, unlimited platform.
Web Design & Visual Alignment
- Brand Identity Execution: Worked alongside BNR’s branding designer to implement their new visual identity, utilising modern geometric typography (Avenir) and a high-impact colour palette featuring deep charcoal tones and signature Pantone 380 green accents.
- Homepage & Offer Structure: Designed and built a bold, visually striking homepage with dynamic hero banners. Re-architected the “Special Offers” section to keep monthly promotions seamless to navigate.
- New Arrivals Showcase: Developed a clean, dedicated “New Arrivals” page designed to highlight new tools and equipment drops directly to trade clients and end users.
Multi-Channel Marketing Retainer
- Targeted Email Marketing: Produce and dispatch two monthly mailshots tailored to dealer segments, including dual-currency “Dealer Deals” structured specifically for Euro and Sterling markets.
- Social Media & Brand Authority: Maintain an ongoing monthly calendar across LinkedIn, Facebook, and Instagram, reinforcing brand presence and showcasing key industrial partners like Toptul, Bondloc, and MPS.
- SEO Content Strategy: Write and publish monthly technical blog posts targeting core search terms within the tooling and hardware sectors (e.g., Bondloc Anaerobic Adhesives, Ruko Flowstep, Carbide Beast blades) — view an example post.
Video Assets & Media Production
- YouTube Channel Infrastructure: Built and launched BNR’s official YouTube channel to capture search intent on video platforms.
- Branded Video Editing: Provide post-production editing for product demonstration videos, topping and tailing footage with BNR’s animated logo mark to build immediate visual recognition across YouTube and social platforms.
Catalogue Enhancement & Vires Brand Strategy
- Supplier Data Management: Systematically update third-party supplier product descriptions to ensure technical accuracy and improve site-wide searchability.
- Proprietary Brand Strategy: Currently developing a targeted brand strategy to elevate Vires—BNR’s proprietary product line—positioning it directly to trade partners to build long-term brand equity.
Seamless CRM Migration
- HubSpot to LeadzHub Transition: Managed a smooth migration from HubSpot to LeadzHub, transitioning BNR to a straight-talking, effective platform with zero unnecessary complexity.
- Uncapped Scalability: Secured an infrastructure with unlimited contacts, seats, and email sends—giving the BNR sales team total freedom to scale outreach without incurring platform penalty fees.
Unified Digital Presence
Aligned BNR’s web, email, and media channels under a single visual standard, presenting a professional, high-precision image to the market.
Consistent Market Presence
Established a reliable multi-channel communications cadence that keeps BNR top-of-mind for stockists every month.
Improved Operational Efficiency
Successfully migrated CRM operations to LeadzHub without downtime, delivering an uncluttered workflow for internal teams and eliminating platform user limits.
Enriched Product Architecture
Enhanced supplier product data quality across the site while establishing a strategic roadmap for the Vires brand range.
