McManus McCabe are an accountancy firm based in Dublin 15.
They needed to strengthen their digital presence in a competitive accounting market while generating a steady flow of high-quality enquiries. Their existing website required improvements in structure, user experience, and conversion pathways, and their search visibility did not yet reflect the breadth of services they offer.
With key accounting deadlines throughout the year, they also needed a strategy that could capture high-intent prospects at the right moments.
A Multi-Channel Digital Marketing Strategy
Website User Experience & Conversion Rate Optimisation First
We delivered a phased digital strategy designed to build strong foundations first, then drive measurable growth through SEO and paid search. The initial focus was on improving website performance and conversion efficiency, which involved a comprehensive UX and CRO audit.
This was followed by ongoing SEO to increase organic visibility and targeted Google Ads campaigns to capture demand during peak periods. This approach ensured traffic growth was supported by a website built to convert.
Google Ads
We launched and managed targeted Google Ads campaigns focused on high-intent search terms related to McManus McCabe’s core services. Campaigns were aligned with key accounting periods such as tax returns and Revenue deadlines to capture users actively searching for support.
Ads were continually reviewed and refined to improve relevance, efficiency, and lead quality.
Organic Performance
Our SEO efforts focused on strengthening organic visibility and supporting long-term search growth. We optimised site structure, on-page content, and search intent alignment to improve visibility and user engagement.
Performance was monitored through analytics to ensure sustained improvements in organic traffic and conversions.
Google Ads Performance
January to April 2026
McManus McCabe engaged Lambourn Digital in 2025 and it has proven to be a great decision. Ian and Teresa bring a very professional approach and continuously bring pro-active ideas to our business. They are very good communicators which is vital in making effective decisions.
We would highly recommend all at Lambourn Digital without hesitation.
