Peats is a household name and a highly respected, long-established distributor operating across Ireland and the UK. Renowned for bringing top-tier consumer and commercial technology solutions to market, Peats combines decades of industry expertise with an unwavering commitment to innovation, high-quality customer service, and strong partner relationships.
As an established industry leader with an expanding product portfolio, including new, state-of-the-art demo rooms and dedicated commercial showrooms, Peats required a comprehensive modern marketing approach.
To match their physical growth and maintain a competitive edge across both B2B and B2C sectors in Ireland and the UK, they needed a multi-disciplinary agency partner capable of handling everything from high-level digital strategy and brand design to team training and ongoing multi-channel marketing execution.
A Full-Service Strategic Partnership
We established an end-to-end dynamic strategy that spans digital marketing, content creation, offline collateral, and strategic team enablement. Our partnership provides Peats with a full suite of marketing services backed by an open, highly collaborative line of communication at all times, working closely alongside Lisa Kane (Marketing Manager) and the broader Peats team to ensure seamless alignment and rapid execution.
Ongoing SEO & Digital Advertising
- Search Engine Optimisation (SEO): Continuous technical, on-page, and off-page SEO enhancements to maximise visibility on www.peats.ie, drive high-intent organic traffic, and secure top rankings across key audio-visual and electronics search queries in Ireland and the UK.
- Targeted Paid Advertising: Strategic creation and management of digital ad campaigns across search and social channels to capture leads, boost high-margin product lines, and drive revenue growth.
Social Media & Email Marketing Campaigns
- Social Media Management: End-to-end management of social channels, including content strategy, post creation, graphic design, community engagement, and performance tracking.
- Monthly Email Marketing: Tailored, high-converting monthly newsletter and promotional campaigns designed to engage Peats’ extensive distribution network, B2B clients, and retail audience with product updates and seasonal offers.
Video Production & Showroom Showcase
- On-Site Video Editing & Production: Filming and professionally editing high-impact video content featuring Peats’ brand-new, modern demo rooms and interactive showrooms. These videos provide immersive virtual tours and demonstrate product capability, significantly enhancing sales pitches and online engagement.
Print & Graphic Design (Catalogues & Brochures)
- Offline Brand Collateral: Designing sleek, professional commercial catalogues, product brochures, and promotional print materials that reflect the premium quality of Peats’ portfolio for trade shows, sales meetings, and client distribution.
In-House LinkedIn Training for Sales Teams
- Sales Enablement: Delivering custom, hands-on LinkedIn training sessions for the Peats sales team. We empowered their representatives to leverage social selling, optimise their personal professional profiles, expand their B2B network, and drive outbound leads directly through LinkedIn.
Web Design & Development
- Website Design & Development: Designing and developing a modern, high-performing website for www.peats.ie—built to showcase Peats’ extensive product portfolio, deliver a seamless browsing experience across devices, and provide a strong technical foundation for SEO and ongoing digital growth.
Comprehensive Brand Visibility
Unified branding and consistent messaging across both online channels (SEO, Ads, Email, Social) and offline collateral (Catalogues, Brochures).
Enhanced Visual Storytelling
High-grade showroom video content that effectively highlights Peats’ cutting-edge facilities to online visitors and prospective trade clients.
Empowered Internal Teams
Up-skilled the sales team in modern B2B social selling techniques via LinkedIn, strengthening their direct outreach capabilities.
Seamless Collaboration
An open line of direct communication with Lisa Kane and the marketing team, ensuring quick turnaround times, proactive campaign optimisation, and ongoing strategy refinement.
Our ongoing work with Peats demonstrates the power of a full-service, highly collaborative agency partnership. By blending continuous digital performance marketing (SEO, Ads, Email, Social) with high-end creative assets (Video, Catalogue Design) and strategic team training (LinkedIn for Sales), we help Peats protect and expand their reputation as a premier distributor in Ireland and the UK.
Fantastic experience working with the LD team - professional, dedicated, and great to collaborate with. Highly recommended for businesses wanting to strengthen their online presence.
Lisa Kane | Marketing Manager
