Brennans Expert Electrical had goals to grow their online store, but their digital setup was holding them back.
Before we teamed up, they were dealing with a few major roadblocks:
An outdated website
The site wasn’t user-friendly, making it difficult for everyday customers to browse and buy.
Invisible online
Without an SEO strategy or active digital ads, they weren’t getting enough traffic to the site.
Missing from Google Shopping
Their products weren’t showing up where high-intent buyers were actively searching.
We rolled out a complete e-commerce strategy designed to drive high-quality traffic and make buying from Brennan’s a breeze. Here is how we did it:
A Shopify Store Overhaul
We redesigned the website with a cleaner layout and simpler navigation, turning it into a seamless machine built to convert visitors into customers.
The old site asked too much of the customer. Products were hard to find, and the path from landing on the site to completing an order was longer than it needed to be. The rebuild stripped that friction out clearer product presentation, a simpler route to checkout, and a layout that works as well on a phone in a van as it does on a desktop.
The result is a storefront that does the selling on Brennan’s behalf, so every visitor the marketing brings in has a genuine chance of converting.
Smart Google Ads
We launched targeted Performance Max campaigns across their key product categories to get the word out fast.
Rather than spreading budget thinly across the entire catalogue, campaigns were built around the product categories that mattered most to the business. Performance Max put Brennan’s in front of buyers across Search, Shopping, YouTube and Display from a single campaign structure reaching people at the moment they were looking to buy, not just browsing.
Because the store had been rebuilt first, that new traffic arrived on a site actually equipped to convert it.
Google Shopping Integration
We connected the store to Google Merchant Center, finally putting Brennans’ products right in front of shoppers who were actively searching for them.
Shopping is where high-intent buyers go when they already know what they want. Until the store was connected to Merchant Center, Brennan’s simply wasn’t in that conversation competitors appeared with product images, prices and availability while Brennan’s did not appear at all.
With the product feed live, their range now surfaces at exactly the point of purchase intent, turning searches that were previously going elsewhere into orders.
SEO & Smarter Site Structure
We kicked off ongoing SEO work, re-organized products by brand and category, and set up weight-based shipping rules. This made the site much easier to navigate for website visitors and far friendlier for search engines to crawl and index the large number of product pages. Visibility on Google and the number of keywords the website ranks for continues to increase month on month.
Within 6 months we delivered to our client
- Noticeable rise in footfall to their branch
- A modern, user-friendly website driving consistent online orders
- Boost in both delivery and click-and-collect orders
- Strong SEO improvements and much improved visibility online
Through targeted advertising, SEO, and a website overhaul, Brennan’s Electrical transformed its online presence into a major revenue channel with more sales, more inquiries, more footfall and more ways for customers to buy.
Our partnership with Lambourn Digital has proved a great decision. Their knowledge of the electrical industry and brands was a factor. Within a few months of working together, we saw very visible increases in our online sales as well as local people visiting the store and enquiring about products that they had found us online for.
We would highly recommend Ian and the team at Lambourn Digital for any retail store looking to improve their website and marketing campaigns.
