The Challenge

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Our client, a leading family law firm in Ireland, needed to increase qualified enquiries while reducing advertising costs in a highly competitive legal market. Their website wasn’t optimised for conversions, and they lacked the visibility required to stand out in search results.

Key challenges included:

• Limited online visibility for high-intent family law keywords.
• A need to generate more leads on a modest Google Ads budget.
• A website requiring ongoing updates to improve user experience and lead capture.

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Our Approach

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We designed a tailored digital marketing strategy focused on SEO, Google Ads, and website optimisations to deliver measurable growth.

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Google Ads Campaign

• Launched search campaigns targeting high-intent keywords at the right stage of the buyer journey.
• Reduced Cost Per Click (CPC) to €1.36, ensuring maximum return from a modest ad spend.
• Delivered high-quality traffic with strong intent to convert into enquiries.

SEO & Website Updates

• Optimised the site structure, content, and meta data to increase rankings.
• Organic traffic grew to account for 75% of all website traffic.
• The number of keywords the site ranks for on Google more than doubled over 18 months.

Conversion Optimisation

• Implemented website improvements to make enquiry forms more prominent and user-friendly.
• Combined SEO and Google Ads efforts led to a 32% increase in form submissions compared to the previous 6 months.

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The Outcome

Our integrated approach resulted in:

• 32% more website form submissions (in just 6 months).
• €1.36 CPC – significant savings compared to industry averages.
• Doubled keyword visibility and improved Google rankings.
• Stronger brand awareness with increased organic and paid traffic.

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