The Challenge

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Dynamic Electrical approached us with a clear goal: successfully launch their Maus Fire Safety product in the Irish market. However, their existing digital presence lacked structure and clarity to support distribution or create meaningful awareness. They required:

• A complete website rebuild.
• A refreshed brand identity and cohesive visual style.
• A targeted LinkedIn strategy (content creation, sponsored ads, and outreach) to connect with decision-makers in engineering, pharma, and energy sectors.

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Our Approach

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We delivered a multi-channel digital marketing strategy designed to position Dynamic Electrical as an industry leader and drive brand engagement.

Brand Refresh
We developed a modern, cohesive logo and refined brand visuals to align closely with their parent company, ensuring brand consistency across all platforms.

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Website Design & Development
We transformed their old site into a sleek, modern platform with high-quality imagery, engaging product videos, and dynamic graphics to highlight the Maus Fire Safety product.
Key elements included:

• Interactive content and downloadable brochures showcasing real-world installations.
• Clear call-to-actions and quick-fire product features to drive enquiries.
• Optimised navigation and responsive design to enhance user experience.

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Brochure Design
We produced a company overview brochure in both digital and print formats, spotlighting the Maus Fire Safety product for both B2B sales teams and end users.

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Content Creation & LinkedIn Ads

• Managed biweekly LinkedIn posts with targeted captions, photography, and videos to engage their audience.
• Sponsored ads and direct outreach to connect with project managers, maintenance managers, and environmental managers at companies like Spectrum Engineering and West Pharmaceutical.

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The Outcome

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Our strategic launch delivered measurable impact:

• Strengthened branding and positioning within Ireland’s electrical and renewable energy sectors.
• High response rate in the first month of our LinkedIn outreach campaigns.
• Improved visibility with targeted LinkedIn ads driving impressions, engagement, and stronger post performance.
• A professional, user-friendly website that clearly communicates the benefits of Maus Fire Safety and supports ongoing growth.

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