The Challenge

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Modern Garden Rooms approached us with a clear objective: generate more qualified leads through their website and turn interest into real enquiries. While their services were high-quality, their online presence didn’t reflect this, and their digital marketing lacked structure and visual appeal.

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Key challenges included:

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• Low volume of quality leads from digital channels.
• Website content that wasn’t optimised for conversions.
• No structured advertising strategy to reach high-intent audiences.

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Our Approach

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To address these challenges, we focused on two core areas: content creation and paid advertising.

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Content Creation:
We organised a professional photo and video shoot to give Modern Garden Rooms a polished, cohesive visual identity across their website, ads, and social channels. This shoot provided a versatile bank of branded content for ongoing campaigns and seasonal promotions.

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Google Ads:
We built and continue to manage targeted Google Ads campaigns designed to capture high-quality leads.
Our approach included:

• Search campaigns targeting high-intent keywords to capture ready-to-buy users.
• Conversion tracking for form submissions, phone calls, and email clicks.
• Landing page alignment with user search behaviour for higher conversion rates.
• Continuous optimisation to lower cost-per-click and increase lead quality.

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The Outcome

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Since January 2025, Modern Garden Rooms has seen:

• 400+ website form submissions across all digital channels.
• 182 tracked conversions from Google Ads alone (form submissions, phone calls, and email clicks).
• Increased organic and direct enquiries due to improved content and search visibility.
• Stronger engagement and trust thanks to professional photo and video assets.

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With a focused ad strategy and upgraded visual content, Modern Garden Rooms now enjoys a consistent flow of qualified leads and a stronger digital presence.

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