The Challenge

Our Dublin-based client in the windows and doors industry needed to generate more qualified leads in a highly competitive market while keeping advertising costs low. Their existing campaigns lacked structure and weren’t fully capitalising on high-performing channels like Google Ads and Facebook Ads.

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Our Approach

We developed a targeted digital strategy focused on Google Ads, Facebook Ads, and ongoing SEO to maximise visibility and capture high-intent leads.

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Google Ads & SEO:
Our combined efforts in 2024 resulted in a 65.28% increase in HubSpot form submissions compared to the previous year. Through keyword optimisation and data-driven bidding strategies, we delivered strong results on a modest budget, outperforming industry benchmarks.

Facebook Lead Generation:
By leveraging showroom videos and visually engaging content, we created Facebook Ad campaigns that delivered leads at an average cost of €10.97 per lead, helping the client reach more potential customers effectively.

Growth Opportunities:
To further scale results, we recommended expanding ad formats to highlight unique selling points such as energy efficiency and bespoke design. We also advised investing in high-quality video content to build stronger connections with potential customers and increasing budget allocation to tap into untapped market potential.

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The Outcome

Our campaigns have driven a significant increase in lead generation, improved cost efficiency across platforms, and elevated the client’s brand visibility. The combination of data-driven targeting, engaging visuals, and clear messaging has positioned them as a standout leader in the competitive windows and doors sector.

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