The Challenge

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Signage WOW needed a modern, functional e-commerce platform that could handle their extensive product catalogue and diverse industry applications. Their existing setup lacked streamlined product categorisation, real-time product updates, and a design that truly reflected their brand identity.
Key challenges included:

• Organising a large range of products into clear categories for easier navigation.
• Ensuring all product data, pricing, and availability stayed accurate and up-to-date.
• Creating a visually appealing, user-friendly webshop to enhance customer experience.

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Our Approach

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We leveraged Experlogix, integrated with Aphix and Sage, to build a high-performing e-commerce platform tailored to Signage WOW’s unique needs.

Our approach included:

• Product Organisation: Structured their catalogue into clear, industry-specific categories with advanced filters and search functionalities.
• Data Management: Enabled easy product uploads (images, details, and prices) via spreadsheets, connected directly to their ERP for real-time pricing and stock updates.
• Brand-Aligned Design: Designed visually engaging banners and graphics that complement Signage WOW’s branding.
• Responsive Experience: Ensured optimal browsing across all devices for B2B and B2C users.
• Operational Efficiency: Integrated backend processes to streamline order management and reduce manual workload.

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The Process

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• Discovery & Planning: Collaborated closely with Signage WOW to understand their product range, goals, and customers.
• Integration: Connected Experlogix with Sage to ensure a seamless backend for product management and order processing.
• Execution: Built a responsive, visually polished e-commerce platform with advanced navigation and filtering to improve user experience.

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The Outcome

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The new webshop delivered significant improvements:

• Increased Sales: A cleaner, user-friendly platform encouraged customers to browse and buy more.
• Operational Efficiency: Real-time product updates and automated order management reduced manual admin.
• Stronger Brand Presence: A professional, modern design that accurately represents the Signage WOW brand.

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