The Challenge

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Waveform 360 approached us to launch their AIoT Smart Hub in the Irish market and build a strong digital presence to drive awareness and support distribution. Their website lacked structure, and their branding didn’t reflect the innovation behind their product. They needed a full website rebuild, a refreshed logo, and a LinkedIn strategy to reach key decision-makers.

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Our Approach

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We delivered a multi-channel strategy, starting with a modernised logo and refined brand identity aligned with Waveform Electrical. The new website featured a clean layout with high-quality imagery, drone footage, and dynamic animations to showcase the AIoT Smart Hub, supported by clear call-to-actions and downloadable resources to drive engagement.

To boost visibility, we designed a digital and print company brochure, produced on-site videos, and ran targeted LinkedIn campaigns. Biweekly content, engaging graphics, and sponsored ads positioned Waveform 360 in front of project managers, facility managers, and consultants across industries like Irish Rail and Dublin Airport.

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The Outcome

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Our strategic launch delivered exceptional results:

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• 64% response rate in the first month of LinkedIn outreach.
• 37.5% increase in LinkedIn visibility, with 2,247 impressions and 303.7% boost in engagement.
• Strengthened branding and positioning in Ireland’s electrical and renewable energy sectors.
• A modern, visually compelling website and marketing assets designed to convert.

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