Our Solution
A Multi-Channel Digital Marketing strategy
Website User Experience & Conversion Rate Optimisation first
We delivered a phased digital strategy designed to build strong foundations first, then drive measurable growth through SEO and paid search. The initial focus was on improving website performance and conversion efficiency, which involved a comprehensive UX and CRO audit. This was followed by ongoing SEO to increase organic visibility and targeted Google Ads campaigns to capture demand during peak periods. This approach ensured traffic growth was supported by a website built to convert.
Google Ads
We launched and managed targeted Google Ads campaigns focused on high-intent search terms related to McManus McCabe’s core services. Campaigns were aligned with key accounting periods such as tax returns and Revenue deadlines to capture users actively searching for support.
Ads were continually reviewed and refined to improve relevance, efficiency, and lead quality.
Results - January to April 2026
1,731 clicks
26,965 impressions
108 conversions
46 phone calls
62 lead forms
6.24% conversion rate
Organic Performance
Our SEO efforts focused on strengthening organic visibility and supporting long-term search growth. We optimised site structure, on-page content, and search intent alignment to improve visibility and user engagement. Performance was monitored through analytics to ensure sustained improvements in organic traffic and conversions.
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