We launched a Google Performance Max campaign in April 2025. Performance Max uses automation to serve ads across all Google platforms - Search, Display, YouTube, and Gmail, and optimises performance in real time. Our strategy focused on targeting high-intent users with automated bidding to maximise conversion value, developing tailored creative assets to boost click-through rates, and tracking multiple conversion types to capture the full customer journey.
23,663 impressions, 1,216 clicks with a 5.14% CTR, 1,209 conversions, and an impressive 11.19x return on ad spend - all within a few months.
