Performance Max in Action: Transforming XMusic’s Online Sales

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Our client came to us with a clear goal: increase high-quality leads and sales while keeping costs low. As a leading music equipment retailer, XMusic wanted to enhance their online advertising performance across all touchpoints - from email clicks to phone calls and purchases, in a competitive digital market.

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We launched a Google Performance Max campaign in April 2025. Performance Max uses automation to serve ads across all Google platforms - Search, Display, YouTube, and Gmail, and optimises performance in real time. Our strategy focused on targeting high-intent users with automated bidding to maximise conversion value, developing tailored creative assets to boost click-through rates, and tracking multiple conversion types to capture the full customer journey.

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23,663 impressions, 1,216 clicks with a 5.14% CTR, 1,209 conversions, and an impressive 11.19x return on ad spend - all within a few months.

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